Unique driving experience for ladies with MG cars in Saudi Arabia

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Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, launched promotional and educational campaign aimed at allowing women to test-drive MG cars either through the Simulator at the company’s headquarters in Jeddah, or through personal test-drive under the supervision of professional trainers at any of MG showrooms in Jeddah, Riyadh and Dammam, hence, enabling the ladies automatically to participate in a raffle draw to win a  grand prize of SUV compact MG ZS.

For participation in this campaign, MG showrooms witnessed a heavy turnout of women who showed their wish to test-drive MG and learned more about their features and characteristics, as well as to enjoy the virtual test-drive of MG cars for both women who have a driver’s license or who never been behind the steering wheel.

Commenting of the intense participation in the campaign, Hazm Jamjoom, COO of Taajeer Group, expressed his hope for this promotional and educational campaign to enhance women’s confident and enthusiasm about driving cars, and added:” In addition to our keen interest to introduce various MG models for the women in raising their awareness of these marvelous cars, we paid special attention to educating women and encourage them to eliminate their feeling of fear of driving cars for the first time in their lives”.

Noting that the campaign is still running at MG showrooms in major cities of Jeddah, Riyadh and Dammam until the end of Eid al-Fitr, after which the raffle draw will take place and name of winner announced.